Business Week Online | June 18, 2002: an article by Clayton Christensen. >>>According to Christensen, a company with a new technology has only a 6% chance of success if it tries to make a similar but better product than an incumbent and sell it to the same customers. By contrast, he says, the chances of success for a "disruptive strategy" are 33%. <<<
>>> Equally important is the principle that new technologies should disrupt competitors, not customers. Too often, new technologies try to make customers change the way they do things. Instead, Christensen says, innovation should help customers do things they already do more easily, conveniently, and for less money. <<< surprising to me that this needs to be said, but I know from experience that it does.
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