Always On interviewed Bill Gates this week. They talked about a number of things (linux, security, stock vs options). I thought this was the most interesting quote:
Coveting Microsoft’s position on the desktop has a led to a host of bad decisions. They all scream bloody murder when they see Microsoft (ab)using its power, all the while they’re running around trying to copy the strategies and tactics that got Microsoft where it is. And waste millions on futile attempts to take the desktop from Microsoft.
For example, you may recall that Java, when it was originally pitched, was all about applets — the idea was that your desktop software would be delivered to you over the network, in a form that could run on any machine. This was Sun’s attempt to take the desktop. How this would have benefitted them is completely unclear. They got lucky that the “write once, run anywhere” resonated with enterprise developers, who quickly co-opted the technolgy for servlets, so they could stop porting their software from platform to platform. The only way this currently benefits Sun, as far as I can tell, is that they get some license revenue via their certification and trademarking programs. It certainly doesn’t seem to have benefited much from the generation of Enterprise software that can run as easily on Intel or HP as it does on Sun.
Apple pursued its attempts to compete with Microsoft much longer than they should have trying to regain the desktop they once held. They tried beat microsoft at it’s game by producing a better operating system and application suite long after the market had tipped in Microsoft’s favor. They even went as far as starting to commoditize their hardware (remember those Mac compatibles that were available for a year or two?).
From my point of view, this is the fundamental thing Steve Jobs did after his return — convince Apple it didn’t need to be Microsoft; it could be great without beating Microsoft. By doing so, he’s been able to get Apple on to sound strategic footing (control the hardware to reduce the amount of hardware supported; move the OS to one better able to harness open source efforts) and steer it into niche markets where it was uniquely positioned to compete. Apple may never be as big as Microsoft, but it will continue to exist and may even thrive.
More than I will say for Sun, who’s big annoucnement this week was the Java Desktop.